What separates the 17% of sellers who generate 81% of revenue?
They find a growth opportunity the client hasn't seen, and that what they sell enables. Sales Innovator Intelligence finds it in minutes, not weeks.
From 29 years in enterprise sales at Oracle, Microsoft and Infor, 10 of them working with AI. Every claim on this site is sourced.
From a real point of view, client name removed
The growth opportunity it found
Your growth for the next 18 months is not in the next video analytics use case; it is in the seven accounts you have already won and the partner channels already carrying your software.
- Market Context
- 1. Serendipity Walk
- 2. Challenger Statement
- 3. Growth Strategy: Four Enablers
- 4. Open Innovation & Platform Strategy
- 5. Persona Story
- 6. Phased Roadmap
- 7. Call to Action
- Evidence Base
A real point of view, with the client's name removed. Seven numbered sections, from the Serendipity Walk to the Call to Action, plus Market Context and the Evidence Base.
I run the company
See where your company stands on value selling, with the CEO path of the Quotient: 14 questions, about nine minutes
I own revenue
See where your leaders and sellers disagree, with the team version of the Quotient
I lead a sales team
Train your team in the method: all four modules over one quarter, delivered in-house
I sell
Check your own value selling for free with Quotient Lite: 12 questions, about nine minutes
Clients
The sales ladder is missing a rung
Every rung on the traditional ladder is defined by the size of the accounts a seller is trusted with. The seat above them is defined by something else.
Three applications, one partnership

Quotient
Quotient tells you where your team actually stands, role by role, against the ladder.

Intelligence
Researches the account and drafts the point of view. In our experience, up to two weeks of research, in minutes.

Accelerate
Drafts a differentiated tender response from your sources and the buyer's. In our pilot, a first draft takes an afternoon. Pilot open.

The Sales Innovators, Second Edition
The method behind every tool on this site, with the evidence labelled for what it is
The Sales Innovators, Second Edition, is a value-selling method for B2B sales professionals and the leaders who run them, built for the age of Agentic AI. Most sellers sell what the client has already decided to buy, against requirements the client has already written. The Sales Innovators do a different job: they find a growth opportunity in the client's own business that the client has not yet seen, and that their offering enables. That is the difference between a vendor and the person the client calls first.
What the research shows, and what clients say

Voice Agents and Avatars
Placed only where the Consent Gradient says an agent belongs.
Try it on your own company
See a teaser point of view generated from your own company's details. Free, no obligation.
This generates a short teaser point of view, not the full report.
Training that installs the method
Uncover Growth
The Serendipity Walk and The Customer Bug List, applied to your live accounts.
$1,295 per person, excluding GST
Storytelling Masterclass
The six-beat arc for presenting a growth case people act on.
$995 per person, excluding GST
Ignite Enthusiasm
Focus and composure before the meetings that matter.
$1,495 per person, excluding GST
Gamification
Why KPIs do not sell, and what to incentivise instead.





